MEDIA PLANNER/BUYER (Media)
Louisville, KY, United States of America

Overview

MEDIA PLANNER/BUYER
Do you know how to develop media campaigns that pinpoint the right audience in our ever-expanding and noisy marketing universe? Do you have experience working with SEM & Social, as well as radio and television Stations? Are CPMs, CPPs, dashboards and Excel charts all part of your daily lexicon? If so, you may be our Media Planner/Buyer!

Job Skills / Requirements

The ideal candidate will:
Have superior verbal and written communication skills.
Demonstrate excellent critical thinking, decision making, and problem solving skills.
Hold at least a Bachelor’s degree in marketing, media, or adjacent field.
Be Google Ads certified.
Have strong proficiency with social platforms.
Be proficient with Microsoft Office Suite, specifically Excel.
Have at least 2 years of experience as a media planner/buyer, including client relations and knowledge of the planning process.
In this position, you will:
Deliver new and innovative media solutions for client issues and challenges.
Participate in presentations or calls with vendors and clients.
Research, negotiate, and execute advertising placement in a variety of digital and traditional media.
Work with media supervisor to create RFPs, campaign presentations, media flowcharts.
Leverage analytics tools to identify the most effective and efficient media mix.
Monitor and optimize campaigns to effectively reach KPIs.
Reconcile media plans and handle invoicing to ensure vendors are paid efficiently.
Generate and present strategic POVs to share with clients and/or agency.
Foster strong client/partner/vendor relationships by always representing Power in a professional and solution-oriented stance.
Stay current on media trends, specifically with digital advertising components like Search Engine Marketing, and social media platforms, as well as industry publishers and traditional media outlets.

Additional Information / Benefits

Screening Requirements: Criminal Background Check


This job reports to the Management

This is a Full-Time position 1st Shift.

Number of Openings for this position: 1